Kids DIY Media


About the Project

Today, children’s DIY media creation increasingly takes place online, using digital tools that allow them to not only produce and share their ideas with the world, but also to develop many of the skills they’ll need to be participants, innovators and leaders in the digital economy.


The Kids DIY Media Partnership draws on the expertise and experience of academics, media professionals, policy makers, child-advocacy groups, non-profit organizations working in children’s media, as well as parents, educators and children themselves, in order to identify the key opportunities and challenges associated with children’s online DIY media production, and start filling in some the
gaps in our knowledge of this important new phenomenon. It brings together key stakeholders from both Canada and the US, in keeping with the ways in which child users, children’s media, production processes and regulatory policies currently flow between these two countries.

Research for this project has now ended. Our data collection took place between 2013 and 2016, but the data analysis and synthesis is ongoing (as of 2019). Our research consisted of an innovative, multi-method research design, completed in five stages. The first was an extensive survey of currently available tools, websites, platforms, software and programs aimed at enabling children’s DIY media production and sharing. The second was a series of 8 case studies of online children’s DIY media production sites, apps and games currently used by large numbers of children and teens. The third stage was a critical analysis of existing regulation relevant to the issues raised above, including federal and provincial policies, as well as industry self regulation. The fourth stage brought together the project partners, along with other key stakeholders, in a series of workshops and public events, through which diverse forms of knowledge and expertise in areas directly related to children’s DIY media creation were mobilized. Participants included academics, media producers, nonprofit organizations, cultural institutions, policymakers and legal analysts. The fifth stage consisted of a series of "game jam" style focus groups and interviews with children aged 6-12 years who self-identified as "experts" on DIY digital game creation. 





Kids' Do-it-Yourself Media

Cover photo by by Waag Society. Feature art by Bitskoff.

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